Below are the classes included in the Doctorate of Advertising Course Outline.
Year 1
Issues and Concepts in Advertising
Management
Advanced Advertising Management
International Marketing and Advertising
Advertising Research Methods
Microeconomic Analysis
Advanced Psychology of Advertising
Advanced Media Strategy and Planning
Imperfect Competition
Multivariate Data Analysis
Strategic Communication Management
Advanced Media Sales
Behavioral Research in
Marketing: Methodology
Year 2
Special Topics in Advertising and
Public Relations
Strategic Research For Advertising
and Public Relations
Advanced Strategic Design and Visuals
Marketing Communications Design
and Production
Advertising Copywriting
Advertising Media
Advertising Campaigns
Advanced Advertising Copywriting
Mass Media Seminar
Advanced Quantitative Research Methods
Dissertation
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